Joe Poole

Hi, I'm Joe.
I build businesses with my family.

Former IT & development manager turned founder. My wife and I run Blue Moon Surplus out of a warehouse in Austin, flipping liquidation inventory across eBay, TikTok, Facebook and in person. I share the whole thing in public: the numbers, the wins, the dumb mistakes.

NowBuilding out omnichannel selling at Blue Moon Surplus.
Shopping?

Blue Moon Surplus

Brand-name liquidation deals at 30–70% off retail. Local pickup from Austin to San Marcos, fast shipping on smaller items.

Shop the deals
Building something?

Work with me

Years of IT, software and operations for small companies. I help businesses set up systems, automate the boring parts and sell across more channels.

Get in touch
01 — Highlights

A few things I’ve done.

Bet on family

Quit a $110K job to build with my wife.

A commute that kept me from my kids up to 3 hours a day. We started with one liquidation lot.

Sell everywhere

eBay, TikTok, Facebook and in person.

One warehouse, every channel, plus live streams. Omnichannel on a family budget.

Build in public

3,600+ followers in under two years.

Sharing the real story on X, from the first week I called my dad and cried to the latest haul.

Ship software

Worked on Scribematic, now Matic.

An AI medical scribe that turns doctor–patient conversations into clinical notes.

Protect the product

Worked at Smartish.

The Austin phone case company known for slim wallet cases and great copy.

Run the stack

IT & development manager at 26.

Ran IT and software for a small Austin company before going all in on my own thing.

02 — Now

What I’m working on.

Updated Nov 12, 2026

Building out omnichannel selling at Blue Moon Surplus.

  • Same warehouse, more channels: eBay, TikTok, Facebook and in person.
  • Upgrading the live-streaming setup for bigger sales.
  • Told the full story on Shannon Jean's show: from a $110K job to one liquidation lot.

Distilled automatically from what I’ve been posting lately.

03 — Posts

Best of the feed.

All posts →
Pinned

I'm 27 years old and I quit my job 1 month ago.

I was working as a IT & development manager for a small company here in Austin. Now I'm running my own business, and I'm trying to make it work so I can spend more time with my family.

151877.1K

Still at the same warehouse, but we've gone through eBay, TikTok, Facebook and in person. Building up our omnichannel selling!

03151.6K

Latest

Still at the same warehouse, but we've gone through eBay, TikTok, Facebook and in person. Building up our omnichannel selling!

03151.6K
Pinned

I'm 27 years old and I quit my job 1 month ago.

I was working as a IT & development manager for a small company here in Austin. Now I'm running my own business, and I'm trying to make it work so I can spend more time with my family.

151877.1K
04 — Work

Where I’ve been.

Contact

Let’s build something.

Systems, software, selling online, or just a business question. I read everything.